Digital payments provider Visa has announced the launch of Visa Private, a premium offering for high-net-worth individuals (HNWIs) who want services and benefits that go beyond conventional card experiences.
Initially available in the UAE before a wider GCC launch, Visa Private merges simplified, secure payment technology with travel, lifestyle, and retail benefits. According to recent data, the UAE is expected to see a net inflow of approximately 9,800 millionaires in 2025 and, through Visa Private, the company aims to support issuing banks in meeting the expectations of HNWIs, whose needs tend to extend beyond routing payment functionality. Additionally, the rollout of the solution aims to assist the UAE’s government’s goals to position the country as a global wealth hub.
As detailed by Visa, the company has closely collaborated with its bank partners to design a product that reflects the lifestyle of the region’s clients while upholding the standards of security and convenience. By providing HNWIs with an optimal way to pay, Visa intends to help its partners in deepening customer relationships and assisting the UAE’s government with its wider digital commerce agenda.
Visa Private benefits
Among the capabilities and benefits of Visa Private, the company underlines:
- Complimentary lounge access for the cardholder plus two guests;
- Airport transfer services within the UAE;
- OneVasco visa application concierge services;
- Harrods Gold tier membership;
- Discounts at select fine-dining venues and beach clubs across the GCC;
- Complimentary access to padel courts;
- Complimentary hotel night stay across over 20 hotels;
- Offers and perks and Club Med.
Furthermore, Visa Private comes as part of Visa’s worldwide affluent strategy to offer differentiated value through tailored, technology-focused solutions. The newly launched product allows issuing banks to serve their customers with a ready-made set of benefits backed by the company’s payment network and global acceptance at over 150 million merchant partners across the world.
