Interview

Tourist taxes part one: their history, current landscape, and case studies

Tuesday 5 November 2024 08:53 CET | Editor: Diana Lupuleac | Interview

Adiel Mambara, Country Manager for Royal Brunei Airlines in the UK, provides an overview of the history and current impact of tourist taxes.

When were tourist taxes first introduced, and how have they evolved since the COVID-19 pandemic?

Tourist taxes, often referred to as occupancy or bed taxes, have a long historical origin that dates back to the 17th century. However, their modern implementation began to gain traction in the late 20th century, particularly during the 1980s and 1990s, as urban centres explored alternative revenue streams to fund local public services and enhance tourism infrastructure.

The initial implementation of these taxes can be traced to major metropolitan areas such as New York City and San Francisco, which have leveraged their thriving tourism sectors.

In the current global economic climate, as many countries strive to navigate a delicate path to recovery, they are confronted with the ongoing challenge of fiscal consolidation. This challenge demands a strategic approach encompassing revenue generation and expenditure reduction. However, when guided by careful planning, this process can lead to positive outcomes, including considerations related to short- and long-term economic growth, equity, and societal fairness.

The devastating impact of the COVID-19 global pandemic on the travel and tourism industry cannot be overstated. It brought the entire ecosystem to a near-complete standstill, leading to severe under-tourism and massive job losses. In response, many countries and destinations reduced or suspended tourism taxes, often replacing them with industry support and stimulus programmes. However, these measures were always intended as short-term solutions until the pandemic was over. With the gradual lifting of travel restrictions, several cities reintroduced or even increased tourist taxes to recover from the economic fallout and support recovery efforts.

Tourist taxes post COVID-19

Post COVID-19, the role of tourist taxes has shifted from short-term relief to long-term revenue generation. Governments are increasingly turning to this revenue stream to bolster their treasuries. In some developed countries, tax receipts from tourism can reach as high as 10%. However, this tax may have an opposing effect on small island destinations, with an increase in tourist taxes bringing in more revenue but eroding resources from efficient to inefficient sectors.

Numerous experts advocate implementing tourist taxes as a viable solution to address the challenges posed by increasing tourist volumes. Municipalities can generate revenue specifically allocated to essential initiatives by imposing fees on visitors. These funds are poised to support environmental conservation endeavours, facilitate the adoption of sustainable tourism practices, and play a pivotal role in safeguarding vulnerable ecosystems.

The ongoing discourse regarding tourist taxation highlights a significant dichotomy in the field of tourism economics. Proponents of tourist taxes argue that such policies can enhance a destination's competitive standing in the international market, thereby driving substantial economic growth.

Case studies from nations such as Switzerland and Japan provide empirical support for the efficacy of these taxes, demonstrating their ability to attract visitors while simultaneously bolstering the local economy. However, this dichotomy also sheds light on the complex relationship between economic expansion and environmental sustainability. 

This evolving perspective reflects an increasing recognition of the necessity to ensure that tourism propels local economies and preserves the integrity of destinations for future generations. Aligning economic aspirations with ecological stewardship is essential for sustainable development in the tourism sector.

 

Adiel Mambara, Country Manager for Royal Brunei Airlines in the UK, provides an overview of the history and current impact of tourist taxes.

 

 

How is the revenue generated from tourist taxes allocated, and what specific areas or services do they fund?

Revenue from tourist taxes is frequently allocated to a range of strategic initiatives aimed at enhancing the tourism sector in a country while mitigating its social and environmental consequences. Here are several examples from various countries that exemplify these practices:

1. Improving a country’s infrastructure 

A significant amount of revenue generated from tourist taxes is purposefully allocated to enhance infrastructure. This plays a crucial role in improving transportation networks – including roads, airports, and public transit systems – and public amenities like restrooms and informational signage. This strategic investment benefits both tourists and local residents, fostering a more integrated community. 

In Barcelona, for example, part of the tourist tax revenue is directed towards bolstering public transportation infrastructure. This initiative focuses on expanding and modernising bus and tram services, ultimately creating a more efficient and visually appealing urban environment. Such improvements ensure that both visitors and locals can enjoy enhanced accessibility and a better quality of life. 

In Bhutan, the government has implemented a sustainable development fee of USD 100 per person per day, a reduction from USD 200 as of September 2023, to regulate tourism in the mountain kingdom. While this fee is among the highest globally, it aims to attract discerning travellers rather than mass tourism, catering to affluent international visitors. 

This revenue generated will be strategically invested in infrastructure development, environmental conservation, and the enforcement of local laws, ensuring the long-term sustainability of the region. Investing in infrastructure improvements not only nurtures community pride and optimism but also creates a welcoming environment for tourists. By effectively redirecting tourist tax revenues into these vital developments, cities can rejuvenate urban areas, enhance residents' living experiences, and elevate their status as desirable global travel destinations. This constructive approach paves the way for sustainable growth and a vibrant community.

2. Protecting cultural heritages

Many renowned tourist destinations decisively allocate a portion of their tourism tax revenues to initiatives aimed at preserving cultural heritage. This funding is essential for maintaining historic sites, museums, and local traditions that not only enrich the visitor experience but also reinforce the local community's identity. 

Targeted funding streams play a critical role in supporting cultural heritage preservation initiatives, which are vital for the upkeep of historic sites, museums, and traditions. These initiatives ultimately enhance the visitor experience and fortify the cultural fabric of communities. 

In Italy, Venice stands as a compelling example of this approach. A designated share of tourism tax revenues is explicitly directed towards conserving its remarkable historic architecture, ensuring the protection of iconic landmarks such as St. Mark's Basilica and the Grand Canal.

These taxes are indispensable in sustaining numerous cultural events and festivals that embody Venetian heritage, including the esteemed Carnevale di Venezia and the Regata Storica. Allocating these funds transcends mere physical preservation; it is crucial for nurturing Venice's unique cultural identity and heritage. By proactively investing in these preservation initiatives, the city is committed to safeguarding its extensive historical and artistic legacy for future generations while enhancing its appeal as a vibrant destination for international travellers.

3. Funding for public services

The revenue generated from tourist taxes can be strategically funnelled into improving public services that experience high tourism demand. These services include, but are not limited to, law enforcement, emergency response teams, and waste management systems. 

Often, the main objective of allocating these funds to public services is that local governments can mitigate potential adverse effects on resident quality of life caused by tourism pressures. For example, the transient accommodations tax is pivotal in financing essential services in Hawaii. Proceeds from this tax are allocated to bolster emergency services, such as paramedics and firefighters, and enhance local policing capabilities. 

This allocation is particularly pertinent given the substantial increases in the tourist population, which exerts significant pressure on these operational services. By effectively addressing these escalated demands, tax revenues contribute to sustaining a safe and hygienic environment for visitors and residents, ultimately fostering a mutually beneficial ecosystem.

Implementing tourist taxes presents a viable avenue for financing essential services and infrastructure; however, it is not without its critiques and complexities. Two primary areas warrant attention: equity concerns and the potential for over-dependence on tourism revenues. 

Equity concerns: Critics highlight that tourist taxes may disproportionately affect visitors, imposing a financial burden that residents do not experience to the same extent. This can result in heightened tensions between the local populace and tourists, affecting community relations. 

Over-dependency on tourist taxes: Destinations that rely heavily on income generated from tourism taxes risk significant vulnerability during tourism downturns, such as economic recessions or global crises like the COVID-19 pandemic. This reliance can lead to fiscal instability and budget deficits when tourist numbers decline.

While many countries assert that tourism taxes positively impact and contribute to improved quality of life for locals, some tourism experts argue that more quantitative evidence must be used to validate these claims. This ongoing debate underscores the complexity of balancing tourism's economic benefits with the need to address its social and environmental costs through tourist taxes.

 

Adiel Mambara, Country Manager for Royal Brunei Airlines in the UK, provides an overview of the history and current impact of tourist taxes.

 

Which countries have implemented tourist taxes and are there notable regional differences in their structures and rates?

Tourist taxes have gained traction in various countries worldwide, adopting distinct structures, rates, and objectives aligning with their unique economic contexts and tourism strategies.

Regional variations in tourism tax structures and rates mainly stem from different regulatory frameworks designed to manage tourism flows effectively. These frameworks leverage various metrics to shape taxation, influence accommodation types and star ratings, target specific localities or districts, and account for seasonal fluctuations, length of stay, and demographic factors—such as providing complimentary stays for children or discounts for particular age groups. 

Additionally, the design of these regulations often aligns closely with broader political goals. For example, they can be structured to promote the distribution of tourism across different regions, avoid overcrowding in popular destinations during peak seasons, and cater to diverse visitor demographics, including families and business travellers.

As tourism experiences a resurgence in the aftermath of the COVID-19 pandemic, more than 60 destinations worldwide have introduced a tourist tax. European nations frequently lead in the adoption of tourist taxes, which are commonly structured as per-night fees added to accommodation costs.

This detailed review examines several nations implementing tourist taxes, emphasising notable regional differences in their frameworks and rates while exploring the underlying reasons for these variations:

Italy 

Italy has implemented a visitor tax known as the "tassa di soggiorno," which varies by municipality and is essential for managing tourism effectively. In Rome, tourists are required to pay a fee ranging from EUR 3 to EUR 7 per night, determined by the type of accommodation. Upscale hotels demand higher fees, while budget lodgings and hostels offer lower rates. 

Venice employs a tiered system for its city tax, where charges fluctuate seasonally, ranging from EUR 1 to EUR 5 per night. This approach is strategically designed to control the flow of tourists during peak seasons and safeguard the city's valuable cultural and historical assets. These measures are critical to balancing tourism's economic benefits with the imperative to preserve the heritage that attracts visitors from around the globe. The revenue generated from this tax plays a pivotal role in supporting initiatives dedicated to sustainable tourism and the maintenance of these iconic Italian cities.

Spain

In Spain, the approach to tourist taxation is similarly varied across its regions. For example, the Balearic Islands region has implemented a Sustainable (eco) Tourism Tax that adjusts based on the type and location of the accommodation. This tax varies between EUR 0.50 and EUR 2 per night, depending on the accommodation type and the season.

These taxes are part of broader regenerative agendas to mitigate tourism's environmental impact and promote sustainable practices, particularly during peak tourist seasons. Such measures reflect a growing global awareness of the necessity for sustainable tourism initiatives that prioritise the protection of local ecosystems and communities. The proceeds are allocated towards environmental conservation efforts, illustrating a regional focus on sustainability and the preservation of natural resources.

China

China does not follow a uniform national tourist tax policy; rather, various cities and regions have instituted their own systems of taxation aimed at managing tourism and generating necessary revenue. The tax structures often incorporate fees associated with accommodation, entry to major attractions, and, in some instances, transportation. 

These tax structures typically encompass levies linked to accommodation, entry fees for significant attractions, and occasionally transportation charges. In Beijing, for instance, a municipal accommodation tax has been established, with rates fluctuating between 1% to 3% of the room rate, contingent upon the hotel’s star classification. 

The proceeds from this tax are allocated to enhancing tourism-related infrastructure, improving public amenities, and funding cultural events and initiatives. This strategy seeks to effectively manage the surge in tourist numbers while ensuring that urban management remains sustainable, especially considering Beijing's position as a key international travel nexus.

China has also adopted a comprehensive tourist tax system intricately linked to its tourist attractions' status and popularity. This system is designed to accommodate the unique characteristics of different regions, leading to a variation in tax rates based on several key factors such as the availability of resources, which can differ significantly between urban and rural areas, and the varying levels of wealth among different provinces. 

For instance, more affluent regions with a higher concentration of luxury attractions might implement a higher tax rate to capitalise on the influx of tourists. In contrast, less wealthy areas may adopt a lower rate to encourage tourism and stimulate local economies. 

This nuanced approach to taxation reflects the diverse economic landscapes across the nation and considers each province's local priorities and needs. Ultimately, the system aims to balance the interests of the government and the communities that host these attractions, fostering sustainable tourism while addressing regional disparities.

Japan

In 2019, Japan introduced a departure tax of YEN 1,000 (approximately EUR 6) applicable to all international travellers exiting the country. This tax is notable for its uniform application, impacting every individual regardless of travel modality or duration of stay. 

The primary objective of this tax was to finance the development and enhancement of tourism infrastructure and underwrite various promotional initiatives aimed at increasing the influx of visitors to Japan. 

By implementing this tax strategy, Japan seeks to strengthen its competitive footprint within the global tourism market. The revenue generated is designated to improve facilities and services to enhance the tourist experience. This initiative underscores Japan's strategic imperative to sustain and elevate its status as a premier destination for global travellers.

United Arab Emirates

In Dubai, a municipality-mandated fee applies to hotel stays, charged at a rate of AED 7 (USD 1.75) to AED 20 (EUR 5) for each room per night. The specific amount of this fee varies based on the hotel's classification, considering factors such as the level of luxury, amenities provided, and overall guest experience. 

This tax structure reflects the United Arab Emirates’ strategic focus on enhancing its luxury tourism sector. By tailoring the rates specifically to high-end accommodations, the system aims to attract affluent visitors who seek premium services and experiences during their stay in this vibrant city. 

This initiative supports the local economy and helps Dubai maintain its status as a premier destination for travellers who prioritise luxury and travellers. It also stimulates economic growth within the hospitality sector. Such measures ensure that the city continues thriving as a global luxury tourism hub.

The global landscape of tourism taxes is complex and continually evolving, shaped by various factors, including economic conditions, environmental concerns, and local regulations. 

Tourist taxes can take many forms, such as hotel occupancy taxes, airport departure taxes, and local service fees, each differing in structure and implementation depending on the region. While most countries legislate these taxes at the national level, significant variations exist locally, allowing municipalities to tailor their tax practices to suit their specific tourism needs and economic priorities.

Ongoing discussions surrounding tourist taxes cover many topics, including their structural design, tax rates, and tourism's social and economic implications. 

These conversations have shifted in recent years from addressing the challenges posed by over-tourism—where an excessive number of visitors negatively impacts local ecosystems and communities—to a broader consideration of under-tourism and its consequences, where destinations face declines in tourist numbers. 

This evolving dialogue reflects the need for balanced approaches to enhance local economies while preserving cultural and environmental integrity.

Adiel Mambara

Adiel Mambara, originally from Zimbabwe, has had a successful career in the airline industry for over 25 years. He has held leadership positions in senior management, including at British Airways, and is currently serving as the Country Manager for Royal Brunei Airlines in the UK. Adiel is actively involved in industry associations and holds a director position on the Board of Airline Representatives UK. 

Throughout his career, Adiel has received numerous prestigious accolades, including being recognised by the Institute of Travel and Tourism in 2017 as the first graduate of the Master of Science in Travel Business Leadership at Leeds Beckett University in the United Kingdom. In the same year, he was also honoured with the Zimbabwe Achievers Award for Professional of the Year. 

In addition to his corporate responsibilities, Adiel has recently authored his first aviation book titled Navigating Turbulence: An Analysis of Airline Failures 2019-2023, which is available in bookstores and online platforms in 140 countries, including Amazon, Google Play, and Waterstones in the UK.


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Keywords: travel series, travel payments, COVID-19
Categories: Payments & Commerce
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Countries: World
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Payments & Commerce