Fintech Unlimit has integrated Click-to-Pay into its Click-to-Pay processing system, enabling simple and secure checkout for merchants and their customers globally.
The new capability reflects Unlimit’s goal to offering faster, safer, and frictionless payment solutions to a wider customer base, allowing merchants to scale their businesses. The feature aims to simplify the checkout experience by removing the need for shoppers to enter their card information manually. Customers who are part of their card schemes’ Click-to-Pay programmes can verify their identity through an email or phone number, with their payment information being automatically populated.
More about Click-to-Pay
Click to Pay is transforming online payments by removing the need for passwords and entering card details. According to Baymard, around 70% of all e-commerce visitors abandon their shopping cart, and more than 20% of consumers would abandon their shopping cart and checkout if the process is too long or complicated. Click to Pay can make this process faster, easier, and more convenient for shoppers.
The new solution aims to accelerate the transaction process and reduce checkout abandonment, while minimising fraud by leveraging customer data tokenisation. The improved security, together with a simplified verification journey, is projected to optimise transaction approval rates and minimise rejections, contributing to higher conversion rates for merchants.
To utilise it, shoppers use their email or phone cu confirm their identity are verified using a one-time password or via a recognised device. The shopper’s stored card is accessible on screen, and they can choose their preferred card and complete the payment process faster.
Click-to-Pay comes as the demand for efficient digital payments increases, particularly in the ecommerce sector. Being supported by major card schemes, Click-to-Pay will potentially strengthen Unlimit’s existing offering, enabling merchants to offer a simple and secure checkout experience for their customers worldwide.
