Pay to play: Inside the minds and wallets of global gamers

Are your payments costing you players?

New global research from Nuvei, surveying 6,000 gamers worldwide, reveals that two out of three players believe their payment experience could be better, and many are switching games or platforms because of it.

In this $188 billion industry, friction at checkout has become one of the biggest hidden threats to conversion and loyalty in the gaming industry.

• 55% abandoned purchases due to failed or missing payment methods
• 64% say local payment options matter, and will switch to access them
• 57% would leave a game or platform for better payment rewards

When milliseconds and experience determine lifetime value, every successful payment ensures loyalty and retention.

For game developers, publishers, and platform teams ready to turn payments into a competitive advantage.