Worldpay has announced its partnership with ekko in order to embed sustainability and security into payments for merchants and businesses.
Following this announcement, the partnership is set to help merchants and businesses further optimise their sustainability goals, starting with practical initiatives that resonate with consumers and clients.
In addition, through this shared initiative, companies will be given the possibility to show customers the carbon footprint of their purchase, as well as offer the option to add a small charitable donation at checkout, transforming everyday transactions into opportunities for positive impact. Moreover, with 85% of retailers citing sustainability as a business driver1, Worldpay is expected to focus on delivering on merchant priorities through the process of integrating ekko’s secure and efficient solution.
Delivering merchants a secure and tangible way to align with their customers’ values
According to the official press release, sustainable growth, as well as social and environmental impact have become core priorities for Worlpay’s merchants in the EMEA. With this in mind, this collaboration with ekko is set to enable the company to provide businesses with a tangible way to align with their customers’ values, as well as strengthen brand loyalty, and unlock new opportunities at a time when responsible practices could make a difference and drive several competitive advantages.
Furthermore, through the process of collaborating with Worldpay and leveraging their reach across EMEA, ekko will be given the possibility to embed carbon footprint insights and positive environmental action into everyday transactions, aiming to reach more merchants and consumers. At the same time, this collaboration is expected to accelerate its growth and expand the company’s overall impact, forging a ripple effect of sustainability across communities across the world.
Through this collaboration, businesses and merchants will also be enabled to accelerate their own sustainability initiatives and expand their impact across the region of EMEA, while leveraging Worldpay’s scale and experience as well. Moreover, this strategy marks an important step in the process of blending development with social and environmental impact by allowing customers to make their values a tangible part of everyday transactions, one payment at a time.
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