Squarespace has announced the launch of Pay Links, dedicated URLs that focus on optimising how businesses collect payments online.
With Pay Links, businesses are set to be able to directly connect with customers and engage with them where they are, through text, social media, QR code, or embedded as a link on a website.
Supporting small businesses during the holiday season and beyond
When it comes to small businesses and solopreneurs dealing with seasonal demands, Pay Links provides a more efficient way to collect payments. The solution brings branded designs, built-in security, and integrated tools for tracking and analytics.
According to Squarespace, adoption of Pay Links has been more considerable among entrepreneurs selling their time and expertise, including service providers such as consultants, coaches, interior designers, and photographers. These individuals leverage Pay Links for deposits, retainers, bookings, final payments, and tips.
Furthermore, Squarespace aims to deliver Pay Links as an optimal solution for both product sales and custom orders. As the solution does not require an online store or card, it can be useful for merchants looking to include individual payment in a secure manner that does not involve extensive setup.
All plans have unlimited access to Pay Links, with the solution being accessible through Squarespace’s merchant dashboard after the business connects to a payment processor. In addition to Pay Links, Squarespace’s suite of financial services includes invoicing, tap-to-pay on mobile, access to capital financing, and instant payouts.
The rollout of Pay Links comes on the heels of Squarespace’s partnership with Perplexity, with the two working together to improve how businesses launch and expand in the AI era. The collaboration saw Squarespace acting as the website building and hosting partner for Perplexity’s browser, Comet, supporting businesses in growing more efficiently, starting with creation and moving on to discoverability and engagement. Additionally, Comet users could transition from AI-powered research to business building, receiving guidance on domain registration, brand development, and design recommendations through the browser’s conversational interface.
