Uruguay-based cross-border payment platform dLocal has introduced dMoRe, a Merchant of Record (MoR) offering aimed at helping global enterprises establish a compliant operational presence in emerging economies. The solution extends the company's existing payment processing business into legal and tax representation, positioning dLocal as an end-to-end partner for merchants entering new markets rather than solely a payments provider. The offering will initially focus on the gaming and SaaS sectors, where regulatory requirements in certain markets can directly affect customer acquisition and contract renewals.
Addressing operational barriers to market entry
According to dLocal, emerging markets added 109 million people to the global consumer class in 2024, and 74% of online transactions in Latin America already cross borders, indicating consumer demand for international brands in these regions. The company states that the primary constraint on expansion is operational rather than commercial: managing local tax compliance, maintaining legal entities, adapting to shifting regulation, and mitigating cross-border fraud.
dMoRe is built directly on dLocal's existing in-market payment infrastructure, which the company states removes the need for merchants to establish local legal entities separately. dLocal said this differs from conventional MoR providers, which typically add compliance and tax services on top of third-party payment processing rather than owning the underlying infrastructure. As a result, the company said market entry timelines can be reduced from up to a year to as little as eight weeks.
The launch follows regulatory developments such as the EU's Digital Markets Act, which dLocal said has contributed to a broader shift toward direct-to-consumer sales models, particularly within the gaming sector.
Local payment infrastructure and consumer reach
Beyond legal and tax setup, dMoRe gives merchants access to dLocal's connections with digital wallets, local banks, and financial networks, which the company said can support customer acquisition through in-app placements, notifications, and co-funded marketing campaigns. Transactions are processed through dLocal's network of more than 1,000 local payment methods, including Pix in Brazil and GCash in the Philippines. The company reported that merchants using its infrastructure have seen conversion increases of up to 25% and local processing volume growth exceeding 100%, though these figures were not attributed to dMoRe specifically.
André Canu, VP of Growth at dLocal said the Merchant of Record model is often viewed narrowly as an administrative function, but that dMoRe is designed to also support customer acquisition through local payment channels once merchants have entered a market.
dLocal has operated in emerging markets for more than a decade, and dMoRe is supported by the same in-market teams and banking partnerships that back the company's existing payment processing services, providing ongoing operational support as merchants scale within these markets.
