Ecommerce Expo London 2022 was a hotspot for talking trends and forecasts, this fall at ExCel London. One of the most relevant ideas that we picked up on from talking to key players in the ecommerce payments industry was that merchants should make sure they get to know their customers better and add that 'personal touch' to the CX.
Better personalised customer experience and improved localisation strategies when it comes to geographical expansion were quoted as one of the surest ways to reduce cart abandonment and maximise conversion.
Industry experts featured:
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Andy Mulcahy – Strategy and Insight Director, IMRG
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Habib Ansari – Country Head of Sales UK, Regional Businesses, Worldline
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Louis Taupin – Senior Sales Manager, Checkout.com
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Johnnie Norton – Sales Lead UK, Mollie
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Neil Kuschel – CEO Europe, Global-e
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