Global fintech company Unlimit has announced the integration of M-Pesa, Mixx by Yas, and Airtel Money into its Tanzanian offering.
Following this announcement, the move aims to address the financial landscape of the region, where a significant portion of the population still remains unbanked.
In addition, the integration will further Unlimit’s offering for Tanzanian businesses, with their solution enabling access to a secure and comprehensive suite of national, regional, and global payment methods. It will also provide merchants and businesses with access to a new customer base, aiming to simplify transactions and minimise customer churn, while developing a more efficient and inclusive payment experience as well.
More information on Unlimit’s expansion of its Tarzania presence
According to the official press release, by expanding its services and integrating dominant local payment methods, Unlimit aims to ensure that both banked and unbanked users are fully supported. At the same time, the company will also focus on allowing international brands to enter and scale in this market, while also enabling Tanzanian businesses to connect with their target audiences in a more secure and efficient manner.
At the moment, Tanzania is quickly emerging as a regional digital payments hub, with the overall annual transaction value of its mobile money market currently exceeding USD 80 billion. This shift comes as cash payments become less common and total digital transaction volumes surge.
This initiative follows Unlimit’s partnership with Visa in Mexico, which provided the company with the possibility to collaborate with co-brand partners, including financial institutions, retailers, or fintechs, and offer them an economic infrastructure that facilitates the launch of payment products throughout Latin America. Unlimit’s co-brand solution was developed in order to enable businesses to optimise the time required to launch a white-label financial product, while also simplifying the integration process with its API-driven technology.
