Trustly integrates MX Technologies' services

By using MX Data Enhancement, as part of its Pay with Bank solution, consumer-allowed transaction data is set to be cleansed and categorised to provide comprehensive information for merchants to better understand their users’ needs and requirements. This enables businesses to inform and deliver more tailored marketing offers and loyalty programs, thus supporting their development and expansion. According to MX’s officials, the company’s suite of data enhancement services transforms indecipherable transaction data into human-readable descriptions, allowing merchants to identify, organise, and act on financial data.

As consumers now expect personalised experiences, simplified processes, and tailored offers, they provide their data to enhance their financial lives. By leveraging MX’s data enhancement services, merchants using Trustly’s payment solutions can improve their ability to deliver personalised experiences to consumers at scale. Representatives from Trustly underlined that the company continues to focus on enhancing value for its merchants and their consumers. The collaboration with MX provides Trustly with data enhancement solutions, as well as a shared commitment to improving consumer experiences. The company plans to work with MX to advance its tools so that merchants can better understand and support their customers.

Furthermore, MX Technology supports financial institutions and fintechs, and their consumers have a better insight into financial data. With its services, the company offers organisations the ability to connect and verify account and transaction data to uncover revenue opportunities, improve customer experiences, and expand their business. Additionally, MX assists in the delivery of personalised money experiences that are set to improve consumer engagement and outcomes.

As an Open Banking payments participant, Trustly offers a digital account-to-account (A2A) platform that aims to increase the speed, simplicity, and security of payments by linking merchants with consumers directly from their online banking accounts. The company manages the entire payment journey, allowing it to provide an alternative to traditional card networks at a decreased cost. Trustly connects its merchants with 650 million consumers and 12,000 banks in over 30 countries, with the company offering products across North America and Europe.

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