Click to Pay is a guest checkout alternative that delivers an optimised, secure payments experience by removing the need to manually enter card details at each checkout or remember another username and password. The solution provides a seamless and secure guest checkout experience for consumers, allowing them to tokenize their card at any merchant that accepts it as a form of payment. Payment method data is securely stored within the Click to Pay system and can be retrieved for purchase by a series of API calls.
Leveraging EMV Secure Remote Commerce (SRC) Specifications, Click to Pay enables a common consumer e-checkout that promotes simplicity, familiarity, interoperability, convenience and trust. The Click to Pay logo and supporting network logos support ease of recognition and trust for consumers, while ensuring a seamless e-checkout experience, regardless of network card, digital channel or device they use.
Officials from Cinepolis said that for their customers, speed of the transaction is critical when purchasing tickets for new releases where seats are reserved for a small amount of time during checkout. Built into a payments stack that includes Payments Orchestration and Mastercard Click to Pay, Cinepolis customers now get a fast, secure payment alternative and a better checkout experience.
An effective payments strategy must include the right mix of payment methods to address customer preferences, regional payment needs, and a host of other considerations. Payments Orchestration facilitates the integration to supplemental and local payment methods (LPMs), as well as alternatives to manual guest checkout like Click to Pay, providing a comprehensive set of payment options for global merchants. Through a single point of integration, Spreedly provides this capability, along with a wealth of knowledge, to help customers select the right mix of payment methods for current market needs.
According to Spreedly, the Cinepolis Click to Pay programme is driving thousands of daily transactions with an increased transaction success rate of nearly 6% since going live in December 2022.
Spreedly's Payments Orchestration platform enables and optimises digital transactions with a complete payment services marketplace. Global enterprises and hyper-growth companies grow their digital business faster by relying on Spreedly’s payments platform. Hundreds of customers worldwide secure card data in their PCI-compliant vault and use tokenized card data to enable and optimise over USD 45 billion of annual transaction volumes with any payment service. Spreedly is headquartered in downtown Durham, NC.
For more information about Spreedly, please check out the company profile in The Paypers Company Database.
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