Visa has announced the expansion of its Click to Pay service across the Asia Pacific region, partnering with payment enablers 2C2P, Adyen, AsiaPay, and Worldpay.
The move aims to simplify online checkout experiences for consumers while improving security and payment success rates for merchants.
Click to Pay allows shoppers to retrieve their saved, tokenised payment details using a mobile number or email alias, eliminating the need to manually enter card information during online transactions. This express checkout solution addresses a major pain point in ecommerce: cart abandonment, which remains as high as 84% globally, according to industry research. By simplifying the checkout process, Click to Pay not only improves convenience but also helps merchants increase conversion rates, with tokenised transactions showing an average uplift of 2.5% in payment success rates.
Simplifying online payments in Asia
The platform is browser- and device-agnostic and supports biometric authentication via payment passkeys, enabling a secure and convenient payment experience comparable to contactless transactions in physical stores. Personal information is tokenised and securely stored by Visa, responding to widespread consumer concerns about data security. Recent surveys indicate that 83% of shoppers worry about saving personal payment information on third-party websites, highlighting the importance of robust security features in driving adoption.
Visa’s regional expansion reflects broader trends in the Asia Pacific, where mobile phone penetration is high and digital payments are rapidly becoming the norm. According to Mordor Intelligence, the Asia Pacific ecommerce market is projected to reach USD 3.9 trillion by 2025, underscoring the growing demand for simple and secure digital payment solutions.
The rollout builds on Visa’s launch with ZA Bank in Hong Kong, one of the first issuers in Asia Pacific to make Click to Pay a standard feature for cardholders. The service is also live in Vietnam, enabling Techcombank and VPBank Visa cardholders to access faster, more secure online shopping experiences at participating merchants.
These partnerships highlight the increasing demand among banks, issuers, and payment providers in the region to prioritise smart, secure, and seamless checkout solutions. As online shopping continues to grow, Click to Pay is positioned to improve customer satisfaction, reduce friction in digital payments, and help merchants maximise revenue opportunities.
