As part of the deal, Rakuten is set to gain over 2.5 million customers in the US, emarketservices.com reports. Ebates members spent USD 2.2 billion on purchases in 2014.
Ebates is a coupons and discounts marketplace and focuses on the ‘cash back’ strategy, which allows users to obtain a cash percentage of the purchase by way of a cheque sent to their home through PayPal, prepaid cards and even donate the amount to an association.
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