Shoppers are very interested in connecting cash and digital payment methods in-store

Blackhawk Network has conducted the research to explore how US consumers want to pay at POS to provide retailers with greater clarity on how to close the gap of digital and physical shopping experiences. Blackhawk found that the shoppers surveyed are very interested in connecting cash and digital payment methods in-store, and that having these options would increase their engagement and spend with retailers.

Findings include:

• six in 10 shoppers surveyed said they would like to pay for things in-store by using points they’ve earned in their loyalty programs, using their smartphones;
• 47% surveyed report that they would be more likely to join a loyalty program if they could use their points to pay for things;
• seven in 10 shoppers surveyed said they are interested in adding cash to an app or digital wallet, such as iTunes, Netflix, Amazon, Uber, and PayPal while in-store;

Moreover, if shoppers were able to add funds to a digital wallet in-store, 68% of those surveyed report they would shop in the store more often than they normally would and 57% said they would spend more money at the store than they normally would.