Shogun Raises USD 10 mln to help ecommerce brands battle Amazon


The aim is to expand its Page Builder platform and launch a new product that helps sellers compete with Amazon and transition to headless commerce. Shogun Page Builder integrates with Shopify, BigCommerce, Magento and Salesforce. Its ecommerce CMS software enables brands to quickly develop new landing pages without code, make adjustments to sales funnels and design digital stores, without compromising all-important page speed.


Shogun’s funding announcement cites Google research showing 53% of mobile visitors will leave an ecommerce if it takes longer than three seconds to load, and the shift of ecommerce onto phones and apps ups the ante for maximizing site speed. We consumers are an impatient lot.

Shogun said it will use the USD 10 million in part to launch a product called Shogun Frontend, enabling DTC brands to build sub-second page load ecommerce stores utilizing the power of headless commerce, i.e. the separation of the front and back ends of ecommerce sites, and progressive web apps (PWA).
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