Together, the beauty retailer and social platform are building an online shopping experience for the @sephora community of 20 million followers. In this new digital storefront, you can buy a product available with checkout right from your feed or stories. Sephora has brought along more than 80 of its brands onto Instagram checkout to make client shopping more convenient. This allows brands to scale their business on Instagram and provides a connected beauty buying experience across different Instagram accounts.
Once a client selects a product, checkout happens without ever having to leave Instagram. Shoppers get Sephora perks, including earning Beauty Insider points on Instagram checkout purchases, Sephora client service and easy returns. Checkout is available on the @sephora Instagram account and several of Sephora’s brand partners starting 24 June 2020.
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