The Unified Commerce Index analyses data across the company’s global payments platform and further uncovers the fact that providing a positive omnichannel experience boosts loyalty as those that shop with retailers both online and offline spend twice as often as single channel shoppers.
On a global level, the impact of omnichannel retail is higher, with those who shop across multiple channels spending 30% more per purchase.
According to Adyen’s data, four in five single channel purchases globally are made in-store, with 20% completed online. For omnichannel shopping, 60% of purchases are made in-store.
For more information about Adyen, please check out a detailed profile of this company in our dedicated, industry-specific online company database.
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