Radius unveils B2B customer data platform Radius Unify

The customer data platform is powered by Network of Record. With Radius Unify, B2B enterprises have access to a single, 360-degree view of each prospective customer.

Radius Unify provides direct access to The Network of Record and the real-time platform that has powered the Radius application, Radius Discover. Enterprise customers can use a combination of Radius Discover for core audience discovery and channel activation, and Radius Unify for deep data integration and data management.

With Radius Unify’s ecosystem, B2B data and marketing teams can:

• improve data quality across systems: maintain data quality automatically with API-powered onboarding and enrichment;

• drive growth with real-time data: advanced targeting using the expansive account and contact data coupled with massive reach across every channel;

• reduce data costs and streamline pipeline: centralise first– and third–party data alongside The Network of Record for a standardised database;

• access real-time APIs and build custom applications: connect data sources, configure data management rules, and develop bespoke data intelligence applications.