The Line Pay digital wallet, which has a maximum balance of USD 3,070, can pay for purchases in nearly 30 local stores - mostly online merchants such as ET Mall, beauty brand 86 Shop, online bookstore Kingstone.com.tw and digital music service KKBOX.
Lines digital wallet service in Taiwan will compete head-to-head against the services of Pi Mobile Technology, a mobile payment arm of Taiwanese Web portal PChome Online, and a mobile payment app run by group-purchasing website Gomaji.
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