Mastercard partners with Live Nation

This partnership is set to enhance the diversity of product benefits already available for Mastercard cardholders. This includes every day offers like ridesharing, food delivery, online shopping and access to Priceless Experiences for travel, wellness, culinary, and more.   

Beginning January 1, eligible Mastercard cardholders will have access to these new benefits in 19 geographies across Europe and Asia. This includes Australia, Belgium, Denmark, Finland, France, Japan, Ireland, Italy, Malaysia, the Netherlands, New Zealand, Norway, the Philippines, Singapore, Spain, Sweden, Taiwan, Thailand, and the UK. As noted in the official press release, eligibility and rollout timing can vary per market and are subject to change. 

Benefits will be available through priceless.com, which is home to a range of Priceless Experiences across passion points, such as entertainment and sports, as well as through select banking partners' mobile apps. 

As per the press release, this partnership aims to also build on Mastercard’s commitment to supporting the Priceless Planet Coalition whose goal is to restore 100 million trees. Guided by Conservation International and the World Resources Institute, the Priceless Planet Coalition engages businesses and consumers to take collective actions to fight climate change. In collaboration with Mastercard, Live Nation will help empower cardholders to make a positive impact on the planet by providing opportunities to donate to restore a tree when they purchase concert tickets during certain Mastercard presale events.  

In November 2023, Fintech EedenBull teamed up with Mastercard to launch an AI-backed card and spend management platform for SMEs. As an extension of the two companies' existing partnership, Mastercard will refer EedenBull’s Q Business platform to its extensive network of customers issuing cards to SMEs. The service would initially be available in Australia, New Zealand, Singapore, the Philippines, and Malaysia before expanding region wide. The partnership represents one of the first times a payments network in Asia Pacific collaborates with a fintech to support a white-labelled Expense Management System (EMS) and Card Management System (CMS) solution for SMEs. 

In October 2023, Mastercard announced its partnership with Agoda to optimise B2B payments for the travel and tourism industry around the world. Following the announcement, Agoda would be given the possibility to make and receive B2B transactions by using Mastercard’s virtual card payment system across the globe. The extended partnership was set to improve business-to-business payments in the travel and tourism industry, as well as to address the challenges that are present in legacy payment processes.