Lloyds and Bink partner to create a new retailer channel

Bink’s technology can link a client’s payment cards to participating retailers’ loyalty and customer engaging programmes for further benefits such as cashback, discounts, and additional bonuses. The strategic partnership with Lloyds Bank will allow the bank’s customers to receive similar benefits and create loyalty programmes to attract new clients. 

The key retailer benefits include, among others, removing friction at customer check-out points, capturing more customer transactions through customer-oriented loyalty programmes, and building accurate customer insights to further shape business decisions.