Fujitsu, Klever Marketing Announce Alliance For Personalized Shopping

The result will be an integrated, intelligent shopping cart with a built-in wireless computer that shoppers can use as a self-service assistant to scan items for purchase while they are shopping. Retailers will be able to use the device to present personalized offers or general product advertising to customers. Products developed through the alliance are expected to begin pilot-testing this summer. Personal shopping solution The two companies will jointly sell the solution to large grocery chains and other retail stores. Under terms of the agreement, Fujitsu will provide hardware based on Intels high-performance, low-power consumption XScale technology for mobile computing, as well as managed services including integration, rollout, help desk and maintenance. Klever Marketing will continue to develop and support its software and will manage advertising campaigns presented on the cart display. The Klever-Kart system will integrate with the retailers loyalty system, such as Fujitsus Corema application, to present offers to customers who identify themselves by scanning their loyalty cards. Offers will be presented based on the customers preferences, and by the shoppers location in the store. For the retailer, the Klever-Kart system offers new revenue opportunities from consumer goods advertising and increased product sales. For advertisers, the system offers another advertising medium and opportunity to reach consumers at the point of purchase. For consumers, the system can mean discount coupons and a faster, improved shopping experience.