Childers Oil Taps Visible Results For Loyalty Card Program

With the patented technology from Overland Park, Kan.-based Visible Results USA, program members cards are inserted into a smart point-of-sale terminal during each sales transaction. A cutting-edge thermo-chromic process enables the front of the card to display points garnered through the most recent purchase, along with other personalized data designed to pique consumers interest. Such data-which is customized for each Visible Results client-can include highly targeted offers, details of special promotions and sales, advertising messages, particulars of instant win games, and more. A re-writeable magnetic strip incorporated into the back of the card stores specific data about transactions as they occur. It also enables the back of the card to be re-written every time it is presented, turning it into a self-contained database that eliminates extensive, costly systems integration while encouraging repeated use and customer loyalty. Childers added that unlike many loyalty card programs currently on the market, the Visible Results program focuses on customer rewards rather than on discounts.