CB, Ethoca launch new service for merchants to reduce chargebacks

The CB Alerts portal provides e-merchants with an early warning of cardholder confirmed fraudulent transactions and creates a valuable window of time to prevent a fraudulent sale, stop the shipment of goods and/or interrupt the provision of services. E-merchants can therefore limit the risk of fraud and delinquency-related losses and reduce the number of complaints from otherwise defrauded customers.

E-merchants subscribing to the CB Alerts service receive notification of fraudulent transactions to as soon as cardholders report piracy, loss or theft of their payment card to their bank. E-merchants then may cancel the sales process and avoid the dissatisfaction of their customer. For large, high volume e-tailers, CB Alerts automates the notification process for greater operational efficiency.

The CB Alerts portal is secure, with a strong user authentication process, and complies with regulatory requirements for data protection (GDPR compliance and PCI DSS certification), according to the official press release.

Ethoca is a provider of collaboration-based technology that enables card issuers, ecommerce merchants and online businesses to increase card acceptance, stop more fraud, recover lost revenue and eliminate chargebacks. Check their complete profile in our web fraud & e-identity company database or read our Web Fraud Prevention, Identity Verification & Authentication Guide 2018-2019, page 24.