44 percent of US-based citizens to apply for store credit cards during the holidays, report

Nearly two-thirds (63%) of consumers said that they'd felt pressured by a sales associate in the past to sign up for a new store card. Nearly half (49%) of those who said they felt pressured in the past did actually sign up for the card because of that pressure. Young consumers are highly likely to apply, as are those hardest hit financially by the pandemic. Yet those with incomes of USD 100,000 or more are among the most likely of any group to say they'll apply.