Persona

Persona offers best-in-class identity infrastructure that gives enterprises the building blocks they need to design and manage fully customisable KYC, KYB, AML, and identity verification programmes across 200+ countries and territories, helping them meet compliance standards, fight fraud, and build trust throughout the customer lifecycle.

Background information

Year founded

2018

Website

https://withpersona.com/

Target group 

• Banks/FS; 

• Fintech; 

• Brokers; 

• Crypto exchange/Blockchain and crypto companies; 

• Merchants/Marketplaces (regulated entities); 

• PSP/acquirers; 

Supported regions

Global

Contact

https://withpersona.com/contact

Company's motto

We’re humanising online identity by helping companies verify that their users are who they say they are.

Member of industry associations and/or initiatives

• Digital Identification and Authentication Council of Canada - DIACC;

• Kantara Initiative;

• Marketplace Risk Advisory Board Member;

• Merchant Risk Council.

Core solution 

• Account fraud; 

• AML transaction monitoring; 

• KYC/CDD; 

• Digital identity service provider; 

• Identity verification.

Core solution/problems the company solves

Persona helps startups and the world's largest companies dynamically and securely manage fully customisable KYC, AML, KYB, and identity verification programmes.

Technology 

Methodology

Machine learning 

Hybrid

Decisioning 

• Manual review; 

• Case management; 

• Decision orchestration.

Business model

Pricing model

We provide simple and scalable pricing models that fits the needs of the Fortune 500 to startups. See our pricing: https://withpersona.com/pricing

Fraud prevention partners

• Checkr;

• Deloitte;

• Guidehouse;

• SentiLink;

• Sift;

• Unit21.

Investors

• Bond;

• Coatue;

• Founders Foun;

• First Round;

• Index Ventures;

• Insights Partners;

• Meritech.

Number of employees

200+

Customers

Customers reference

Customers include Square, Brex, Branch, Empower, Travelex, Zro Bank. See our full list of customers at https://withpersona.com/customers