Company information
Core solution
Persona provides dynamic, risk-based identity verification that adapts to crypto companies' evolving compliance and fraud challenges. We streamline global compliance with comprehensive KYC/KYB coverage, fight AI-powered fraud with adaptive detection, and reduce operational burden with integrated AML capabilities including built-in SAR/STR filing.
Target markets
- Fintechs (digital banking, payments, lending)
- Crypto (wallets, exchanges, stablecoin issuers, infrastructure providers)
- Banks and Financial Institutions
- PSPs
Contact
https://withpersona.com/contact
Number of employees
~350
Geographical presence
North America, Europe, LATAM, APAC, Middle East, Africa — Supporting 200+ countries and territories
Funding rounds and investors
Series D - USD 417 M raised to date. Investors include Founders Fund, Coatue, Index Ventures, and First Round Capital.
Standards and certifications
- SOC 2 Type 2 compliant
- ISO 27001 Certified
- GDPR and CCPA compliant
- PCI DSS compliant
- Data encryption: TLS 1.3 in transit, AES-256 at rest
- 99.9%+ uptime
Clients
Future developments
Persona continues to expand its identity verification platform with strategic initiatives, including:
- New high assurance verifications leveraging authoritative government data sources, including eIDAS (live in multiple EU countries), India AADHAAR (live), and NFC chip verification for e-passports (live in 100+ countries).
- Digital ID integrations supporting both public digital IDs (Singapore Singpass, multiple EU member state eIDs) and private OEM wallets (mDL with Apple Wallet—Persona was the first IDV provider to launch this).
- Advanced fraud detection capabilities with improved GenAI detection and face swap detection to combat AI-driven deepfakes.
Persona's roadmap includes eIDAS 2.0 Wallet support, expanded multimodal biometrics, and enhanced liveness detection capabilities. Any roadmap information is for informational purposes only and should not be relied upon in purchasing decisions.
Main clients/references
Bridge, Ripple, Paxos, BitGo, Dapper Labs, Swan Bitcoin, Worldcoin, Lead Bank, OceanFirst Bank, Travelex, Branch, Brex, Payoneer, AngelList, Twilio, OpenAI, and leading crypto infrastructure providers, stablecoin issuers, exchanges, neobanks, and financial institutions.
Case studies
Awards
Industry Analyst Recognition (2025):
Gartner Recognition:
- Named a Leader in the 2025 Gartner® Magic Quadrant™ for Identity Verification
- Positioned highest for Ability to Execute for the second consecutive year
- Report published: August 25, 2025
- Ranked #1 across all five Use Cases in the 2025 Gartner® Critical Capabilities for Identity Verification:
- Risk Mitigation
- Consumer Use Case
- Accessibility
- Data Control
- Automation
Forrester Recognition:
- Named a Leader in The Forrester Wave™: Identity Verification Solutions, Q3 2025
- Received the highest scores possible across 14 criteria, including:
- Vision
- Innovation
- Deepfake Detection
- Business Identity Verification (KYB)
Received the highest scores in both Current Offering and Strategy categories out of 15 vendors evaluated
Other Awards:
- 2025 Marketplace Risk Identity Authentication/Verification Excellence Award
- 2022 Global Infosec Award: Best Product (Identity Verification)
- 2025 Okta Rising Star Technology Partner of the Year
- 2022 Fortress Cyber Security Awards
- 2022 Cyber Security Global Excellence Award: Security Cloud SaaS Company of the Year
