The integration allows users making qualifying purchases on PayU’s checkout platform to automatically earn Zillion Coins, reward points that can later be redeemed for discounts or benefits with Zillion’s partner brands. Customers will also have the ability to use these coins directly at checkout, transforming loyalty rewards into immediate savings.
This partnership expands the reach of both companies: for Zillion, it increases the opportunities for earning and redeeming points across various consumer touchpoints; for PayU, it provides merchants with a loyalty-linked incentive program that has the potential to boost customer retention and increase transaction volumes.
Zillion’s current network of partners includes various sectors such as retail, fuel, healthcare, travel, and entertainment. The company has announced plans to continue adding more partners to increase the value of its rewards program. By facilitating real-time rewards within the payment process, this partnership could benefit both consumers and merchants as they navigate a competitive digital commerce landscape. However, neither company has yet disclosed the financial details of the partnership or anticipated performance metrics.
In March 2025, PayU GPO Romania unveiled the integration of the Click to Pay service, a new one-click payment option designed for Visa and Mastercard cardholders. With this feature, Visa and Mastercard customers enjoyed a faster and more convenient online shopping experience through Click to Pay, accessible from any device.
Furthermore, the company remained committed to addressing the needs, preferences, and demands of clients and users in a constantly evolving market. It also prioritised compliance with local industry regulations and laws.
To cater to the needs of ecommerce users, card organisations introduced Click to Pay, a solution that merged payment convenience with stringent security standards. PayU's main objective was to enable merchants to provide these increasingly popular payment options, aiming to reach a wider customer base.
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