Wells Fargo Brand Expanding in Canada

Wells Fargo Financial Corporation Canadas parent company is Wells Fargo Financial, the consumer finance subsidiary of Wells Fargo & Company. Wells Fargo Financial acquired Trans Canada Credit in November 1992 and operated it under that name until today. Wells Fargo Financial Corporation Canada operates 168 consumer stores in all 10 provinces of Canada and has a network of more than 3,400 merchants and hundreds of mortgage brokers across Canada. The company focuses on real estate-secured loans, personal loans and sales finance receivables as well as automobile financing and private-label credit card financing through other Wells Fargo Financial Corporation Canada entities. Wells Fargo Financial Corporation Canada and its affiliated entities have $3.35 billion in receivables. Team members at Wells Fargo Financial Corporation Canada have been working for nearly a year to prepare for the name change. Among the many tasks they have completed are notification mailings to more than 2.5 million customers, clients and vendors; changing and revising more than 5,000 printed and system-generated forms, and; replacing signs at store locations, which will occur over the next 60 days. One element of the name change project is creation of a new French logo and corporation name, Societe financiere Wells Fargo Canada, to be used in Quebec. It represents the first time a Wells Fargo entity has conducted business under a French name.