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Visa Extras Program Attracts Small Businesses With Custom MSN Campaign

Monday 16 February 2004 09:24 CET | News

A special online marketing campaign conceived and developed by MSN allows Visa Extras, a customer rewards program from Visa USA, to reach out to small businesses like never before -- via a branded Web site for owners of small companies and through targeted advertising across the MSN network of Internet services.

The Your Business Web site, part of the integrated marketing campaign on MSN and located at http://yourbusiness.msn.com/ , debuts today in the United States. Branded Web Site Attracts Small Businesses With Useful Tips From Experts Designed to serve business owners that have 10 or fewer employees, Your Business offers an interactive experience including business tips and advice that can have an immediate impact on small-business owners. Topics vary from small-business marketing strategies to timely financial tips. The site also makes a connection with the small-business visitor by offering profiles of successful small-business owners and sharing their secrets to success. The site offers a unique way to integrate Visa and Visa Extras branding, along with links to additional information about the rewards program, which invites businesses to earn points toward a variety of rewards when they use an enrolled eligible Visa Business debit or credit card to make certain types of purchases. MSN Ads and Session Strip Provide Easy Access to Your Business Site In addition to using a branded experience to build mass awareness and targeted reach for Visa Extra, the campaign on MSN will feature targeted media running throughout the MSN network and areas most frequently visited by small-business owners, including bCentral and MSNBC.com. An innovative on-screen session strip offers additional business tips and news as well as a link back to the Your Business site. The strip can remain at the top of the screen throughout visitors browsing session even after they leave the Your Business site.


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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce