Varian Selects SAP to Enhance Customer Sales and Service

Monday 8 December 2003 09:31 CET | News

Varian has selected mySAP Customer Relationship Management (mySAP CRM) to enhance the effectiveness of its customer service and sales activities and to standardize processes across its global business units.

Varian, Inc.s selection of the newest version of mySAP CRM follows an extensive evaluation process and is based on the solutions ability to integrate information previously housed in different legacy systems. With the selection, Varian, Inc. joins the growing number of companies opting for the superior integration capabilities and lower total cost of ownership provided by mySAP CRM over the limited point solutions from traditional CRM providers. With manufacturing locations in North America, Europe and the Pacific Rim, Varian, Inc. is a global technology company that builds leading edge tools and solutions for diverse, high-growth applications in life science and industry. The growth of its business over many years through the introduction of new products, entry into new markets and acquisition activity has resulted in diverse sales and service systems. By deploying mySAP CRM across its diverse businesses, product lines and geographic locations, Varian, Inc. will be better able to consolidate its customer information systems, provide up-to-date information on customer activity across all business lines and enable more consistency in sales and service processes. With the solutions interaction center capabilities, Varian, Inc. employees will have access to real-time analytics and call center agents will have a comprehensive view of all relevant customer interaction information. Mobile service capabilities with mySAP CRM enable service employees in the field access to up-to-date customer information to address on-site customer needs. In addition, the sales management capabilities of mySAP CRM will facilitate coordination of sales, communications and other activities across multiple business lines and departmental units. Sales representatives in the field and call center representatives will have more ability to generate real-time quotes, based on the solutions ability to integrate with Varian, Inc.s back-end systems, financial reporting and other operating information. Mobile sales capabilities support the field sales force with up-to-the-minute, customer-specific information to respond to customer needs and answer important questions while at the customer site. mySAP CRM also will allow Varian, Inc. to reach customers with more relevant and timely marketing materials.

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Categories: Payments & Commerce | Payments General
Countries: World
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Payments & Commerce