RBC is the longest-serving national partner of the Canadian Olympic team, and with this announcement, continues a 58-year relationship with the Canadian Olympic movement that officially started in 1947. Todays agreement provides continued Canadian Olympic Team sponsorship rights for RBC Financial Group for the Torino 2006, Beijing 2008, Vancouver 2010, and the 2012 Games. RBCs total commitment is valued at C$110 million over the next eight years including a cash contribution of more than C$70 million. Other support includes banking services, athlete and amateur sport investments, support for the Paralympics, First Nations community development programs and Olympic brand marketing and promotional support through the RBC network. VANOCs marketing program is focused on securing mutually rewarding partnerships with shared Olympic values to generate sufficient revenue to host successful Winter Games in 2010 and to leave a financial legacy for sport.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now