According to the research commissioned by Pulse, card issuers have experienced a 10 percent growth in the field of debit transactions between 2008 and 2009. A significant part of this growth can be ascribed to small-value transactions, since 58 percent of all debit transactions were less than USD 20 in 2009.
The same study points out that the number of accounts accessed via debit cards has remained mostly unchanged (73 percent) since 2007. Moreover, 64 percent of consumer debit cards are active, compared with 66 percent in 2008.
Though debit card transactions have experienced steady position increase, card issuers have shown concern towards fraud and government regulations, the same study unveils. Providing protection for the sensitive cardholder data remains their main priority since 95 percent of debit card issuers were affected by data breaches in 2009.
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