Going forward, he anticipates the heavy investment in retail distribution at U.S. commercial banks to continue until merger activity re-accelerates. In a new report entitled, Large Commercial Banks: Riding the Retail Banking Wave, Collins examines these trends among others facing the retail banking industry including: expanding de novo branch efforts (and refurbishments); increasing fees on deposits; reducing retail funding costs; incenting customer service representatives on service goals; and cross-selling of products such as home equity, online banking and credit/debit card through the branch network.
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