UK consumers choose in-store payments over mobile payments on Black Friday

Tuesday 26 November 2019 15:44 CET | News

New research from Judopay has revealed that with over a quarter of UK consumers would rather queue in store than make a purchase on their mobile as it’s ‘too stressful’.

For 26% of Brits, the in-store Black Friday experience is more relaxing than buying the same thing on their mobile phone. The research reveals that 20% of UK shoppers actually feel ‘anxious, stressed or frustrated’ when buying something on their phone.

When it comes to mobile payments, the hassle of having to input addresses and card details on a small screen puts off almost a quarter of shoppers (24%) and not trusting the mobile apps that they’re shopping on is why some UK consumers (17%) end up in line rather than online. For almost 10%, simply having to make ‘too many clicks’ will make them too stressed to complete a purchase.

Despite mobile shopping in the UK being on the rise, slow mobile checkout times are turning potential customers away as almost one in five UK consumers have abandoned a purchase on their mobile because the process was too slow. 

This research was conducted by Censuswide with 2011 general consumers in the UK. Fieldwork was carried out between 11.11.2019 - 15.11.2019. 


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Keywords: survey, Judopay, Black Friday, mobile payments, in-store payments, customer experience
Categories: Payments & Commerce
Countries: United Kingdom
This article is part of category

Payments & Commerce