New research from Judopay has revealed that with over a quarter of UK consumers would rather queue in store than make a purchase on their mobile as it’s ‘too stressful’.
For 26% of Brits, the in-store Black Friday experience is more relaxing than buying the same thing on their mobile phone. The research reveals that 20% of UK shoppers actually feel ‘anxious, stressed or frustrated’ when buying something on their phone.
When it comes to mobile payments, the hassle of having to input addresses and card details on a small screen puts off almost a quarter of shoppers (24%) and not trusting the mobile apps that they’re shopping on is why some UK consumers (17%) end up in line rather than online. For almost 10%, simply having to make ‘too many clicks’ will make them too stressed to complete a purchase.
This research was conducted by Censuswide with 2011 general consumers in the UK. Fieldwork was carried out between 11.11.2019 - 15.11.2019.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the The Paypers website, they in no way represent the opinion of The Paypers.