New research from Judopay has revealed that with over a quarter of UK consumers would rather queue in store than make a purchase on their mobile as it’s ‘too stressful’.
For 26% of Brits, the in-store Black Friday experience is more relaxing than buying the same thing on their mobile phone. The research reveals that 20% of UK shoppers actually feel ‘anxious, stressed or frustrated’ when buying something on their phone.
When it comes to mobile payments, the hassle of having to input addresses and card details on a small screen puts off almost a quarter of shoppers (24%) and not trusting the mobile apps that they’re shopping on is why some UK consumers (17%) end up in line rather than online. For almost 10%, simply having to make ‘too many clicks’ will make them too stressed to complete a purchase.
This research was conducted by Censuswide with 2011 general consumers in the UK. Fieldwork was carried out between 11.11.2019 - 15.11.2019.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now