Teradatas Relationship Manager software adds 100 new features for customer-driven marketing

Teradata Relationship Manager Version 6 dramatically augments the functionality of the previous customer management portfolio, Teradata CRM, with 100 new features. Designed to further extend Teradata’s lead in customer-driven marketing, the new software is an important step forward in integrating analytical and operational customer relationship management to ensure that messages and offers to customers are relevant, timely and significant – improving customer response rates and driving profitable revenue growth. Its role-based interface provides multiple views of the data, analysis, campaigns, workflow, metrics and other dimensions of the marketing process. These views are tailored to the roles of the marketing and campaign manager and developer and marketing analyst. Teradata Relationship Manager Version 6 will be available in the fourth quarter of 2005. The new portfolio was designed with input from Teradata data warehouse and analytic applications customers to further enhance their capabilities by: - Applying insight derived from analytics at the points of customer contact, reducing missed opportunities and improving customer satisfaction - Automatically identifying and prioritizing the most relevant selling, servicing or other relationship opportunities for each customer - Ensuring consistent branding and messaging across channels and touchpoint systems - Dramatically reducing the cycle time to create marketing campaigns, with well-integrated tools that increase productivity and reduce dependence on information technology (IT) assistance - Substantially improving marketing efficiency and boosting response rates while reducing marketing expense Teradata’s vision for relationship management is to give users desktop marketing tools that ensure fast access to detailed, actionable enterprise intelligence to quickly generate more precise and personalized customer contact to improve profitable return on customer relationships. Teradata Relationship Manager Version 6 is designed to perform optimally with the Teradata Warehouse, providing high-performance parallel database technology, a full suite of data access and management tools, and robust data-mining capabilities.