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Suburbia unveils luxury cosmetics dataset

Friday 1 November 2019 13:34 CET | News

Suburbia has introduced its second offering, leveraging millions of anonymised transactions to predict the performance of luxury brands in the beauty and personal care space.

The technology company specialises in alternative data solutions, and it  has partnered with companies in the payments ecosystem in a bit to collect receipt line-level data from multiple sources. This dataset is design to track sales of luxury cosmetics and fragrances in France.

Moreover, the new initiative delivers daily signals on publicly listed and private companies, such as L’Óréal Luxe, Coty Inc., Estée Lauder Companies, and LVMH, and it tracks over 100 brands including Dior, Chanel, Hermès, Hugo Boss, Kenzo, Lancôme, and YSL. The data product is meant for investors who want granular insights into how these companies’ main revenue drivers are performing: whether by brand, category or product. Other features featured by this product are:

  • Ticker mapping to see performance of publicly traded companies over time;
  • Granularity such as EAN, brand name, item pricing, product category, basket composition, geography, and time of transaction;
  • Historical coverage.

More: Link


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Keywords: Suburbia, luxury cosmetics, payments, transactions, mapping, pricing
Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce