Strategic Alliance Between MasterCard International and ABN AMRO Bank To Span The Globe

Monday 9 February 2004 00:43 CET | News

ABN AMRO Bank N.V. and MasterCard International have signed a multi-year strategic alliance under which MasterCard will be the banks preferred payment card brand in more than 60 countries. - (Voice Your Opinion)MasterCard will work with ABN AMRO to develop their existing payment card business and will support their entry into new markets. Although ABN AMRO will continue its multi-brand strategy in selected markets, MasterCard will be ABN AMROs preferred business partner and preferred payment card brand world-wide. An important element in the partnership will be to strengthen ABN AMROs MasterCard portfolio in one of the banks home markets, the Netherlands, by focusing on innovation of the product line and increasing the profitability of the existing card business.

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Keywords: ,
Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce