Software and Corporate Leaders to Shape Future of Software Business at SoftSummi

Macrovision Corporation has announced that SoftSummit 2004 â€â€Å“ the software industrys premier conference on software pricing, purchasing and licensing â€â€Å“ will be held October 18 - 19 in Santa Clara, California. Building on the success of last years event, SoftSummit 2004 brings together executives from the worlds top software companies with their customers to share insights on the major trends, latest innovations and proven best practices driving the software industry. Senior executives from industry-leading software companies, global corporations, analyst firms and management consultancies are invited to submit a proposal to speak at this years event. Previous SoftSummit presenters included Presidents, CEOs, CTOs, CIOs, and VPs from major global organizations such as Adobe, Agilent, Borland, Honeywell, IDC, Macromedia, Macrovision, McKinsey & Company, Motorola, Nokia, Oracle, Salesforce.com, Sun Microsystems, VERITAS Software and others. Call for Presentations - Presentations are being sought for the following topics: - Strategies for Software Pricing - Trends in Software Pricing and Purchasing - Product Activation - Evolving Licensing/Software Business Models - Licensing Best Practices - Software Capacity Planning - Software Protection Strategies - Software Compliance - Software Revenue Optimization - Utility/Grid Computing - Innovations in Software Distribution and Delivery - Automating the Back Office - E-commerce - Software Asset Management Submission Guidelines An abstract of 700 words or less outlining the proposed speaking topic may be submitted online at www.softsummit.com/srf.html. Multiple submissions are allowed and should address issues relevant to senior decision makers in product management, pricing, licensing, marketing, IT, engineering, and operations. Content should highlight key trends, best practices or case studies. Proposals are evaluated based on relevance to a large audience, uniqueness of solution/content, representation of an emerging trend, company reputation, and seniority of the speaker. Sponsorships A limited number of sponsorship opportunities are available for SoftSummit 2004 with a range of sponsor benefits including speaking opportunities, exhibit space, handouts and complimentary full conference passes to attend all sessions and events. For more information on sponsorships, visit the SoftSummit web site at www.softsummit.com/sb.html.