Shipping Charges and Giving Away Credit Card Numbers Top Consumers List Of Internet Frustrations

Wednesday 17 December 2003 16:46 CET | News

Shipping charges, spam e-mail, and having to provide a credit card number online top the list of internet frustrations, according to the latest Consumer Internet Barometer.

About 20% of consumers say that shipping charges are the most frustrating aspect of shopping online. Nineteen percent say that spam is the most annoying. More than 15% say that the inability to try clothes on is most aggravating. About 13% claim that having to give out a credit card number online is the most frustrating aspect of online shopping. But consumers cite many advantages to shopping online, such as the ability to shop around-the-clock, availability of products, ease of product/pricing comparisons, and never having to leave home. BARGAIN HUNTERS PREVAIL - ESPECIALLY AMONG MEN Nearly 45% of online shoppers are bargain shoppers. A distant second to the bargain hunter -- representing about 16% of all internet shoppers -- is the traditional shopper, who prefers to shop in a store but is not above making online purchases. The last resort shopper represents 14% of Internet consumers. Purchases among this group are determined by product availability. The hurried shopper -- about 13% of online consumers -- is likely to click and buy when there is no time to shop in the store. The die-hard Internet shopper -- about 12% of online consumers -- simply prefers to shop online. MEN AND WOMEN SHOPPERS: WORLDS APART The survey finds that among men, the ability to compare prices and products is the number-one benefit of online shopping. While more than 25% of men claim this is the most valuable aspect of online shopping, less than 16% of women share this opinion. Among women, nearly 27% claim the ability to shop around the clock is the number-one benefit of online shopping, a sentiment shared by 25% of men. More than 20% of women rate the inability to try on clothing as the number-one frustration of shopping online. Among men, less than 11% feel the same. Shipping charges top the male list of online shopping frustrations, while at less than 20%, it placed second on womens lists. This quarterly measure of whos doing what on the Internet is produced by NFO WorldGroup and The Conference Board.

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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce