Saks Deploying CRM Solutions and Kiosks from NCR

Tuesday 20 January 2004 09:30 CET | News

Several retail banners of Saks, are deploying new business solutions from NCR Corporation to enhance the retailers relationships with customers. Saks Fifth Avenue Enterprises (SFAE) is implementing the Customer Relationship Management (CRM) suite of applications from Teradata, a division of NCR, as part of its commitment to exceed the demands of its customers and extend their loyalty. In addition, four of Saks Department Store Groups (SDSG) nameplates are installing NCR EasyPointÔ kiosks to improve gift registry shopping and real-time customer interaction. Teradata CRM at the heart of new CRM division at SFAE Working with SFAEs new CRM division, Teradata will combine its expertise in building enterprise-wide data warehousing solutions with Saks Fifth Avenues extensive market research and loyalty programs to enable Saks to better define shopping preferences in all segments of the market. Teradata CRM solutions will be instrumental in helping to create new ways of addressing the top priorities and desires of Saks Fifth Avenue customers. The Teradata data warehouse at Saks provides a common link for procurement and marketing activities, enables enterprise gross profit reporting and delivers added data collection and gross profit reporting capabilities. Using NCR touch-screen kiosks, shoppers can access Saks online Celebration Wedding & Gift Registry while visiting select SDSG stores. The NCR EasyPoint kiosks make it easy to create a new registry or to view and print a registrants gift preferences. Customers can purchase gifts at a store checkout station, or they can use the kiosk to place an order for shipment to the registrant.

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Categories: Payments & Commerce | Payments General
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