PPRO joins forces with Afterpay

As part of their partnership, PPRO and Afterpay intend to allow ecommerce merchants and payment service providers (PSPs) with operations based in the US, Europe, China, and Hong Kong the ability to sell directly to US consumers leveraging the latter’s solutions. Buy Now, Pay Later significantly expanded across the US, with consumers utilising it due to its flexibility, and, in turn, increasing the average order value for merchants.

As a fintech company, PPRO delivers digital payment solutions to businesses and banks to enable them to scale their local payment services via one connection. Currently, the company’s solutions are leveraged by Stripe, PayPal, and J.P. Morgan, among others, to accelerate their journeys, increase their conversions, and minimise the complexities of local payments. According to PPRO’s officials, considering the popularity of BNPL in the US is projected to increase, providing it as a payment method at checkout represents a substantial opportunity for merchants aiming to sell to US consumers. With their collaboration, the two companies intend to enable merchants from the US, Europe, China, and Hong Kong to utilise Afterpay’s platform and offer flexible payment options, which can support the expansion of their operations.

Prior to its current move, more specifically at the end of April 2024, PPRO expanded its local payments offering in the US, allowing global PSPs and merchants to reach millions of US consumers through a single API.

With its operations based in Australia, Afterpay is committed to improving the payment landscape by allowing customers to buy products immediately and pay over time, supporting simplified and transparent spending. The company’s solutions are currently available in Australia, Canada, New Zealand, the US, and the UK. Before the collaboration with PPRO, Afterpay partnered with Rokt to provide shoppers with more relevant ecommerce experiences. The alliance was set to enable Afterpay to deliver its ecommerce shoppers relevant offers at checkout, creating a more engaging shopping experience while driving additional revenue and deepening customer lifetime value.

Moreover, at the end of September 2023, Citcon entered into a collaboration with both Cash App Pay and Afterpay to provide additional payment solutions. The digital payments provider aimed to offer merchants a payment tool that supports them in reaching Cash App’s large consumer base, allowing new opportunities for them. By utilising Cash App Pay and Afterpay’s BNPL service, merchants were set to deliver a simplified experience that caters to customer preferences for more payment options.

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