POSDATA expands product line with Hypercom multi-lane payment terminals

The L4100 expands POSDATAs portfolio of electronic payment products to provide the industrys most advanced solution for multi-lane retailers that want the ability to support traditional credit/debit and value-added applications on a single device. The company expects to add other Hypercom multi-lane terminals soon. Specific features of the L4100 include: . Industry-leading transaction speeds, based on a 200Mhz 32-bit Intel(R)XScale(R) processor. . A 64K color 5.7 1/4 VGA screen, permitting exact reproduction of corporate logos, advertising and promotional messages to deliver strong branding and marketing messages at the point of sale. . A bi-directional, dual-sided magnetic stripe reader, an exclusive feature that speeds checkout by allowing cards to be swiped from right or left no matter which way the magnetic stripe is facing. . An advanced screen protection and replacement system, including a scratch-resistant Terrapin(TM) screen protector, automatic disabling of the unit to prevent accidental screen damage if the protector is not in place and easy no-adhesive replacement of the protective overlays. . Multiple connectivity options, with the ability to support RS-232, Ethernet and powered or non-powered USB on the same device, enabling retailers to switch POS systems without replacing their payment terminals. . Integrated contactless reader to enable fast no-swipe transactions. The Optimum L4100 also features a customizable bezel enabling retailers to incorporate their own branding, integrated signature capture, an optional compact flash card slot and an optional EMV Level 1 approved smart card reader. The terminal is Visa(R) PED compliant and can handle credit and debit, as well as gift, loyalty and EBT (food stamp) cards, electronic check conversion and other value-added functions that help streamline operations for financial institutions and build incremental profits for retailers. Hypercoms Optimum 32-bit series also includes the PCI PED-certified L4200 and 4250 for multi-lane retailers; the T4100 countertop unit for single-lane retailers; and the Optimum M4100 Blade, the industrys first high security palm-sized 32-bit wireless credit/debit terminal with signature capture touch screen for mobile merchants globally who want the convenience of true anytime, anywhere secure portable payments and authentication.