Points International Appoints Chief Marketing Officer

Points International has appointed Grad Conn as its Chief Marketing Officer. In this new role, Conn will be responsible for the overall direction of Points Internationals consumer and product strategies.Among Conns first tasks will be to find world-class agency partners in the fields of branding, database, direct and interactive marketing to supplement the existing team at Points. Conns professional background is steeped in both consumer and technology marketing, as well as start-up experience and agency leadership. Prior to joining Points International, Conn served as Vice President and Managing Director for Grey Direct & Interactive, part of the Grey Global Group, one of the worlds most successful advertising and marketing agencies. He was also CEO and Founder of the software company OpenCola Inc., which Fortune magazine named "one of the 25 coolest technology companies" in 2001. Conn began his professional career with Procter & Gamble, where he marketed a wide spectrum of consumer goods for nine years and he also ran his own direct & interactive agency for six years.