Poder de Compra, Mexico, S.A. Selects Direct Response

Direct Response Financial Services, Inc., a leading provider of stored value and debit card products and services to Hispanics and other underserved consumers, in conjunction with Optimum Pay USA, Inc., its technology partner, entered into a purchase and sale agreement for delivery of 50,000 ATM/debit cards to Poder de Compra, Mexico, S.A. for an initial purchase price of $250,000 plus ongoing revenue share from card activity. Under the terms of the agreement, Direct Card Services will also have the right of first refusal to provide debit cards on future card orders from Poder de Compra, Mexico, S.A. which at this time are estimated to be approximately 100,000 additional debit cards. Direct Card Services, a subsidiary of Direct Response Financial Services, will work with Optimum Pay USA, Inc. to develop the processing infrastructure for distribution of the debit cards. Direct Card Services, together with Poder de Compra, Mexico, S.A. will jointly develop and implement the banking and marketing strategy for the sale of the debit cards. Further, Poder de Compra, Mexico, S.A. has provided the bulk card order to Direct Card Services in connection with an ongoing stored value and debit card strategy to provide financial services to financially underserved Hispanics residing in the United States. As part of the agreement, Direct Card Services has agreed to make its DirectLoad Network(TM) available to Poder de Compra debit cardholders. This network includes Hispanic grocery store locations and over 10,000 retail bank locations. Direct Card Services will also work with Poder de Compra to specifically expand its DirectLoad Network(TM) to meet the needs of the Poder de Compra debit card customers residing in the United States. The Poder de Compra debit card will feature the ATMSafe(TM) program among other valuable cardholder benefits. Under the terms of the purchase agreement Poder de Compra will make an initial payment to Direct Card Services of $250,000.00 as well as share in revenue generated from card activity.