Plastic Coupon Cards Improve Ddirect Response

Tuesday 22 June 2004 09:09 CET | News

With consumers being bombarded with paper coupons and direct mail offers, marketers are turning to plastic card coupons to improve the response rate for their direct mail promotional programs.

Arthur Blank & Co., is offering the direct response industry a wide range of new, liquid coated plastic coupon cards with the high quality look and lasting value of gift or membership cards. Liquid coated cards offer the same look and feel as a credit card, but for a lower cost than the standard overlaminated finish. They are available in standard credit card size, as well as the patented RAC and Long RAC style cards.

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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce