Paysafe expands OLG partnership

Wednesday 25 May 2022 10:17 CET | News

Paysafe has extended its partnership with Ontario Lottery and Gaming (OLG), with an Income Access-powered affiliate programme.

The new OLG affiliate programme is supported by the affiliate software of Income Access, Paysafe’s marketing technology and services provider, which is also managing the programme.

The Income Access-powered OLG affiliate programme marks a step for the Canadian gaming industry, as one of the first affiliate programme for a provincial lottery and gaming brand. Affiliates in Ontario, across Canada, and internationally, will now be able to promote for play within Ontario, Canada, with its product offering, which includes iCasino and sports-betting on PROLINE+.

The affiliate programme’s integration with the Income Access platform, with its tracking and reporting technology, will enable affiliates to deploy data-driven affiliate campaigns across multiple channels, including offline. The software’s campaign management functionality will allow campaigns to be targeted down to an Ontarian city level as well as by language (for French-speaking communities), time of day, and device.

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Keywords: partnership, gambling, Paysafe, expansion
Categories: Payments & Commerce
Companies: Paysafe
Countries: Canada
This article is part of category

Payments & Commerce


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