The new OLG affiliate programme is supported by the affiliate software of Income Access, Paysafe’s marketing technology and services provider, which is also managing the programme.
The Income Access-powered OLG affiliate programme marks a step for the Canadian gaming industry, as one of the first affiliate programme for a provincial lottery and gaming brand. Affiliates in Ontario, across Canada, and internationally, will now be able to promote OLG.ca for play within Ontario, Canada, with its product offering, which includes iCasino and sports-betting on PROLINE+.
The OLG.ca affiliate programme’s integration with the Income Access platform, with its tracking and reporting technology, will enable affiliates to deploy data-driven affiliate campaigns across multiple channels, including offline. The software’s campaign management functionality will allow campaigns to be targeted down to an Ontarian city level as well as by language (for French-speaking communities), time of day, and device.
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