Paid Content Analysed

Friday 14 May 2004 13:26 CET | News

Research and Markets has released a new report entitled Paid Content: Segmentation Unveils Willingness to Pay.

Decreased or stagnating spending on global advertising has led online media firms to launch a myriad of paid content initiatives. Australian online consumers willingness to pay is still low, so publishers must segment users by age and broadband connectivity to market paid content and services. This report covers the following questions: - What correlation exists between the ages of Australian online consumers and willingness to pay for various categories of paid content and services? - Which off-line analogues can set the expectation level of paid content for online media firms? - What behavioral differences do Australian broadband consumers display in regard to paid content? The report also displays information on: - Willingness to Pay for Content by Age - Willingness to Pay for Content by Access Type - Newspaper Distribution Costs and Circulation Revenue

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Keywords: ,
Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce