Nielsen released 2018 trends of Chinese mobile payment in outbound tourism in cooperation with Alipay, which surveyed more than 2,800 Chinese travellers and over 1,200 overseas merchants.
The report found that on their most recent overseas trips, Chinese tourists paid for 32% of transactions using mobile payment, overtaking cash for the first time. In addition, 58% of surveyed merchants said that after adopting Alipay, their foot traffic increased, while 56% claimed improved sales.
Other key findings include:
outbound Chinese tourists travelled to more destinations in 2018;
shopping, accommodations, and dining remained the top three categories for purchases by Chinese tourists;
Chinese tourists from second-tier cities have become a new driving force in the Chinese outbound tourism market (38% of surveyed tourists from second-tier cities travelled to Europe in 2018, surpassing the proportion of respondents from first-tier cities for the first time);
Chinese millennials are no longer the single most dominant group of mobile payment users abroad - the older generations are catching up (68% of Chinese tourists born between 1970 and 1979 used mobile payment methods while travelling abroad in 2018).
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the The Paypers website, they in no way represent the opinion of The Paypers.