NCR and m-Qube Sign Mobile Couponing Agreement

The rapid growth of wireless communications and the increasing popularity of text messaging are opening new opportunities for one-to-one promotions and loyalty marketing. With the m-Qube mobile messaging solution, businesses can design, target, test, execute and measure campaigns that reach mobile consumers anytime, anyplace. Under their agreement, NCR and m-Qube will work together to offer and deliver the m-Qube solution to NCR point-of-sale (POS) customers in the United States and Canada. The m-Qube solution is being integrated into the NCR Advanced Store POS application as well as the Compris POS system from Compris Technologies, Inc., a wholly owned subsidiary of NCR. When integrated with NCRs POS software, the m-Qube solution enables retailers to create highly customized mobile couponing programs that address the unique preferences of individual consumers. These offers can be delivered at the optimal time and place and easily be redeemed and measured at the POS. In addition, retailers can integrate mobile couponing into their existing customer relationship management/loyalty programs to increase traffic and visit frequency.