Microdynamics Group Reports High Satisfaction with Exstreams Dialogue Software

Providing design through delivery of all types of statements and invoices, Microdynamics Group is using Dialogue to redesign customer statements and invoices to include highly targeted marketing campaigns and informational messages that build brand loyalty. The company has also reduced processing time by as much as one-third due to Dialogues ease of use and open architecture. Flexibility, performance, four-color capabilities and compatibility with existing infrastructure were cited as key drivers in Microdynamics selection of Dialogue. Dialogues Campaign Management module is making it possible for Microdynamics to offer personalized documents that utilize the white space as valuable real estate for inserting marketing and informational messages targeted to specific customer profiles. Campaign messages include variable text, charts, imported images, and more. These 1:1 messages are dynamically incorporated into the document at run time, expediting time to market. Additionally, the ability to migrate applications from the mainframe to a server-based operation using Dialogue is reducing processing time for many applications from 15 hours to two hours. And Dialogues extended enterprise capability allows Microdynamics customers the flexibility to independently design and develop content for their own statements and send the files to the company for dynamic inclusion in the production delivery process, saving additional time and expense. Microdynamics is also taking full advantage of Dialogues design once, deliver anywhere capability, which again saves time and increases productivity since the original document design does not have to be changed in order to support new delivery channels? whether thats a different printer (color, black & white, or highlight), electronic presentment through the Internet, Fax or an archive system. Going forward, Microdynamics plans to utilize Dialogues color capabilities with a recently installed Scitex VersaMark Vantage four-color inkjet variable press to integrate real-time four-color graphics, pie charts and messages into statements and invoices at very high speeds, creating additional business opportunities.